It impacted other brands even across the Atlantic. The Thunderbird's influence reached farther than Ford, though. They even used the T-Bird as the basis for the most popular Mercury model, the Cougar. When Ford launched the Mercury brand, it was in an effort to capitalize on the personal luxury car market that the Thunderbird had created.
The Thunderbird's success is obvious from its long life and high sales figures, but it was also hugely influential on other models. Bridging the gap between sports cars like the Corvette and plush sedans like the Bel Air, the Ford Thunderbird was the best of both worlds. Its combination of luxury and sportiness was a revolution that broke open a whole new market segment.
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